Campaign Aims

Through the Why17? campaign all of us here at Sands hope to raise awareness of the issues surrounding baby loss and to initiate a public debate about stillbirth and neonatal death. We will be urging all those interested parties to join with us to develop a national strategy to reduce the rates of baby loss.

What we at Sands want to see:

• Increased public awareness of how many stillbirths and neonatal deaths there are in the UK.
• Recognition that stillbirth and neonatal death is a national problem and is not just one of those things.
• A national strategy to reduce the number of stillbirths and neonatal deaths in the UK
• Funding for more research to improve understanding of why stillbirths and neonatal deaths happen and to identify high risk pregnancies and develop effective interventions