Campaign Aims

Through the Why17? campaign all of us here at Sands hope to raise awareness of the issues surrounding baby loss and to initiate a public debate about stillbirth and neonatal death. We will be urging all those interested parties to join with us to develop a national strategy to reduce the rates of baby loss.

What we at Sands want to see:

• Increased public awareness of how many stillbirths and neonatal deaths there are in the UK.
• Recognition that stillbirth and neonatal death is a national problem and not just one of those things.
• A national strategy to reduce the number of stillbirths and neonatal deaths in the UK.
• Funding for more research to improve understanding of why stillbirths and neonatal deaths happen and to identify high risk pregnancies and develop effective interventions.

Through the Why17? campaign, we are working with government and health bodies to create a national strategy for reducing the number of stillbirths and neonatal deaths in the UK.